April 1 2026, 10:10 am | | No Comments
The Australian Olive Oil Association (AOOA) is running its third year of the inspiring Get Drizzling campaign for Autumn 2026, a high-energy digital campaign developed by JOY agency, designed to cement one simple habit amongst home cooks and food lovers: To finish every dish with a drizzle.
From weeknight staples to elevated entertaining, a final drizzle adds flavour, texture and presentation —turning a good dish into an outstanding one.
The campaign will deliver a mix of paid digital advertising and creator-led social content published on creators’ own channels—showing consumers why, how and when to drizzle olive oil, so they never forget the “chef’s secret” finishing step again.
The six Get Drizzling 2026 content creators are: Khanh Ong (@khanhong), Darren Robertson (@darrenrobertsonfood), and Tom Walton (@cheftonwalton) as the campaign’s hero chefs, alongside exceptional food artisans Sage (@sageinfused), Meg (@the.gourmeg), and Stephanie Feher (@luckydragonsupperclub).
Get Drizzling is intended to educate and inspire consumers to choose and enjoy olive oil every day—expanding usage beyond salads and bread-dipping by championing olive oil as the finishing touch that elevates dishes across cuisines and occasions.
Launched by AOOA in partnership with JOY agency, Get Drizzling was created to drive behaviour change by making the ‘finish with olive oil’ moment unmissable. The campaign deliberately moved away from familiar olive grove imagery and small-measure recipe cues, instead using energetic, social-first storytelling—complete with a tailor-made beat inspired by the sounds of the kitchen—to encourage Australians to “drizzle” with confidence and flair.
Says David Valmorbida, President, Australian Olive Oil Association: “In 2026, we are building on the success of the 2025 campaign, staying focused on encouraging consumers to drizzle olive oil to finish a dish, but inviting them to engage with the “why” a drizzle of olive oil is so powerful in lifting a dish. Whether it is how it lifts flavour by balancing, deepening or freshening-up a dish, or for adding texture through silkiness or fuller mouthfeel or the final, all-important presentation that makes a dish mouth-watering, that final drizzle is such an easy trick that makes a critical difference in the end.”
Says Luisa Paton, Head of Strategy & Insight, JOY agency: ‘The 2026 campaign has seen the Get Drizzling movement elevated to a whole new level. Taking a fresh angle, ‘finishing with a drizzle’ was positioned as the ‘chef’s secret’ to transforming ordinary food into restaurant quality. Building a power squad of industry leading talent, we added the highly credible Darren Robertson and Tom Walton to the mix, while retaining the ever popular Khanh Ong, to get Olive Oil on the agenda and in the feeds like never before, with a powerful ‘trick of the trade’ message, engaging videos and significant cross-channel reach – to accelerate growth for the AOOA’.
The campaign is set to run across YouTube, Facebook, Instagram and TikTok.
‘Get Drizzling’ is proudly supported by the Australian Olive Oil Association (AOOA) and core funding partners Conga Foods, Acesur International, and the Spanish Olive Oil Interprofesional Organisation.
Australian Olive Oil Association
David Valmorbida – President, Australian Olive Oil Association
Melinda Coyne – General Manager, Australian Olive Oil Association
JOY Agency
Luisa Paton – Head of Strategy & Insight
Libby Young – Creative Director
Erin Stafford – Head of Social and Content
Megan Derrick – Content & Influencer Executive
Kath Hunter – Head of Studio
Sylvestre Lattao – Social Content Creator
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