CIBA Hospitality Limited has launched the Terra Delyssa Extra Virgin Olive Oil brand from Tunisia into the Nigerian olive oil market.
According to the company, the new product, which is produced from a blend of Chemlali and Chetoui olives, with Chemlali serving as the dominant variety, is available in four variants: Smooth Extra Virgin Olive Oil, Lemon, Garlic and Chili Pepper flavours.
The company said the blend delivers a unique flavour profile while preserving the rich qualities of Tunisian olive oil and ensuring consistent quality.
Speaking at the launch ceremony in Lagos recently, the Executive Director of CIBA Hospitality Limited, Dr. Ade Adegbite, described Terra Delyssa as a global olive oil brand with a growing international presence.
“The Terra Delyssa brand we are launching today is a Tunisian brand that is no longer made only for Tunisians. It has become a global brand with footprints in more than 50 countries around the world,” he said.
According to him, Terra Delyssa is currently the number one selling olive oil brand in Canada, ranks second in France, among the top three in Sweden and is the fourth bestselling olive oil brand in the United States.
“That tells you it is one of the fastest-growing olive oil brands globally,” Adegbite added. He noted that the brand’s heritage dates back more than 300 years, describing it as a transgenerational asset of Tunisian origin that has gained international recognition.
“We are pleased to bring this product to Nigeria through our trading arm, CIBA Hospitality Limited, which is the sole distributor and marketer of the brand in Nigeria,” he said.
Adegbite explained that the company is initially targeting the premium segment of the Nigerian market in order to build awareness of the product’s quality and health benefits before expanding into the wider consumer market.
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