Cult-favorite olive oil brand Graza has built a loyal following by doing something surprisingly simple: making olive oil feel fun. The brand’s signature squeeze bottles have become a staple in home kitchens and on social media, helping to make everyday cooking a little more approachable. Now, Graza is bringing that same ingredient-first mindset to a completely different aisle of the grocery store.
Fans recently got their first look at the company’s newest launch, and the response has been immediate. Social media users have been buzzing about the unexpected product, with many especially excited about one flavor in particular.
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Graza Is Taking Its Olive Oil Expertise Beyond the Kitchen
The company, best known for its single-origin Spanish extra virgin olive oils, approached its latest launch with the same philosophy it uses for its oils: start with quality ingredients and keep things simple.
Instead of relying on the vegetable oils commonly used in snack foods, Graza makes its new Homestyle Potato Chips with 100 percent extra virgin olive oil. According to the brand, the chips start with specially sourced yellow-skin, yellow-flesh potatoes that are fried until golden and crispy before being finished with seasonings.
The lineup includes four flavors:
The chips are rolling out exclusively at Target stores nationwide.
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Fans Can’t Stop Talking About the Zesty Caesar Flavor
While each flavor sounds delicious, the Zesty Caesar variety seems to be generating the most excitement online. Inspired by the savory, garlicky flavors of classic Caesar dressing, it gives the snack aisle a flavor profile that stands out from more traditional chip offerings.
That said, after trying all four flavors myself, I found it difficult to pick a bad one. Each variety delivers a satisfying crunch and rich flavor thanks to the olive oil cooking method. Still, I kept reaching for the Classic Sea Salt. The simple seasoning lets the potato and olive oil flavors shine, creating a chip that feels elevated without trying too hard.
Whether you’re already a fan of the brand’s squeeze bottles or simply curious about a new snack, these chips offer a fresh way to experience what made Graza popular in the first place. Judging by the early reaction, plenty of shoppers are ready to add a bag to their carts.
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This story was originally published by Parade on Jun 5, 2026, where it first appeared in the Food & Drink section. Add Parade as a Preferred Source by clicking here.