Krude founders, Gordon Ramsay and Ben and Elle Caring
Bella Howard
“You don’t need to cook like a chef to eat like one.” Gordon Ramsay
Globally known for his Michelin-starred restaurants and high-energy television programs, Gordon Ramsay has now, with Ben and Elle Caring, the owners of popular rosé wine brand Lady A, launched Krude, a premium olive oil range. Created with professional chefs in mind, the restaurant-grade quality extra virgin olive oil, is now also available online to home cooks who want access to the same standards of ingredient sourcing and flavor used in top restaurants. The U.K. consumer launch includes seven products: four infused oils and three unflavored. The U.S. launch is to follow later this year.
Gordon Ramsay has been one of Britain’s best-known chefs since his flagship Restaurant Gordon Ramsay in Chelsea earned three Michelin stars in 2001, a distinction it has retained ever since. His London portfolio continues to grow, most recently with the opening of Bread Street Kitchen & Bar on the 59th floor of 22 Bishopsgate, his 100th restaurant worldwide. The skyscraper is also home to Lucky Cat by Gordon Ramsay, London’s highest restaurant, and Restaurant Gordon Ramsay High, a 12-seat chef’s table that earned its first Michelin star in 2026. Alongside his restaurants, Ramsay remains a global television personality through shows including Hell’s Kitchen, Kitchen Nightmares and MasterChef, while continuing to expand his restaurant portfolio internationally.
Spanish Olive Oil
Olive grove in Andalucia,, Spain
getty
Gordon Ramsay might be a household name but it’s clear that Krude isn’t just another “in name only” celebrity collaboration. As you’d expect from Chef Ramsay, he was and is fully involved in every aspect of this new olive oil range, from searching for the single, family-run olive farm in Andalucia to testing the products in Michelin-starred kitchens, to the design of the packaging. Two years in the making, he says they’ve “created something unique, something notorious, exciting, disruptive. We’ve challenged everything: how it’s made, how it’s packaged, how it performs.” The focus in Krude is on purity, provenance and bold flavor, reflecting Ramsay’s long-standing emphasis on ingredient-led cooking. He said that he chose Spain because he “spends a lot of time in Spain [and] knows the farms in Andalucia. He needed the level of consistency possible only from a single olive farm as “the quality has to reside over everything” and said “I finally found something I can really be creative with.” Prior to the consumer launch he’s been using Krude in his restaurants for months to test and retest.
The Krude Range
Gordon Ramsay’s Krude olive oil range
Krude
Much more than olive oil to dress salads or cook with, Krude includes infused olive oils. The Krude collection of seven olive oils is split across two ranges. The Infused Range, features four flavored oils: Chilli, Garlic, Lemon and Basil. Rather than adding flavor after production, each oil is made by cold-pressing fresh ingredients together with early-harvest olives, creating a naturally balanced flavor throughout the oil. The quality of the oil is essential of course but the ingredients for the flavors have been carefully sourced by Chef Ramsay too: lemons from Sicily, garlic from Spain, red peppers from Morocco and basil from France.
The unflavored “Nude” range includes three products. Cook Me Nude is ideal for everyday cooking and comes in both a pouring or spray can. Finish Me Nude is ideal for drizzling over finished dishes, salads and dressings.
Gordon Ramsay’s Quality Control
Krude garlic infused olive oil with burrata
Andrew Woffinden
To reach the final versions of each oil, Chef Ramsay has been doing extensive tastings over 18 months with numerous chefs at Michelin-starred establishments. He likens this painstaking quality control to the same process he underwent with HexClad, his popular cookware range where he asked dozens of chefs at top restaurants to test and comment.
Also important was the packaging which has a funky retro look but also kept freshness in mind, from the fully UV-protective metal can to the precision pouring spout, both designed to reduce exposure to light and oxygen, which can affect the oil’s quality over time. Rejecting the traditional glass bottle, the brand opted for a streamlined metal can with no unnecessary materials. As well as helping to limit potential microplastic exposure, the lightweight packaging offered a lower carbon footprint than glass, combining practicality with a more sustainable approach.